May 4th, 2009

It turns out that seasonal fruits can be the perfect promotional platform for a film. Last summer’s avocado season coincided conveniently with the fall release of High School Musical 3. Besides the promotional boost, Disney earns back royalties on each unit sold. And, because of the Disney appeal, more units tend to sell. Sometimes it’s a lot more: Bagged-apple sales went up 47 percent during a High School Musical promotion at Winn Dixie (WINN).
Source.
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