skywalker: kara thrace / bsg (4)
the girl who leaps through space! ([personal profile] skywalker) wrote2009-05-04 01:12 am
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I'm going to take this avocado... and eat it!!!1!



It turns out that seasonal fruits can be the perfect promotional platform for a film. Last summer’s avocado season coincided conveniently with the fall release of High School Musical 3. Besides the promotional boost, Disney earns back royalties on each unit sold. And, because of the Disney appeal, more units tend to sell. Sometimes it’s a lot more: Bagged-apple sales went up 47 percent during a High School Musical promotion at Winn Dixie (WINN).

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